What's the Secret To Serial Success? (WSJ.com)

"They had a higher propensity for risk, innovation and achievement. They were less scared of failure. And they were more able to recover when they did fail. Beyond that, many serial-preneurs bring tactical advantages from their first venture to apply the second and third time around. For instance, they recruit top talent from their original companies to subsequent ventures. They double-dip financially, getting money -- and connections -- from people who backed their earlier brainstorms. Several lean heavily on a trusted partner for financial, professional and emotional support in whatever endeavor they undertake.

More than anything, however, the greatest, and more crucial, challenge among repeat entrepreneurs is figuring out how to rekindle for future ventures the innocence, love and hunger that fueled their first enterprise."

"I've learned from this that it doesn't matter what I'm good at. It matters what I like." Tom Scott, Nantucket Nectars co-founder