[Press] Interviewing Dos & Don’ts (Entrepreneur.com)

For those who may only infrequently speak to the media, here is a quick refresher ...

To prepare for the interview:
· Research the reporter and the publication.
· Prepare at least three key points you want to get across.
· Anticipate tough questions.
· Expertly answer friendly questions.

During the interview:
· Think about sound bites and anecdotes.
· Avoid extensive promotion.
· Be cordial and complimentary.
· Avoid “off the record” comments.

TV and radio interviews
· Be succinct.
· But don’t be fast.
· Have one key message.
· Build a bridge.